By Nigel Percy
Expert SEO company owners understand the basics of maximizing the full potential and objective of their blogs and press releases. To achieve this, it is fundamental to know the differences between the two. First, blogs are primarily informative, educative and you must post them on your website. On the other hand, the core purpose of a press release is to announce. Unlike blogs that appear on your website, press releases are official statements that appear as external official statements. Blogs can be in the first person and time-insensitive while press releases are usually in the third person and very time conscious.
Having laid out the basic differences between blogs and press releases, here are meaningful tips to make both of them SEO friendly.
Press Releases
Create Relevant and Shareable Content
Press releases backlinks can do a lot of justice to the SEO friendliness of your content. Ensure that the content you create will be irresistible and significant to your target audience. Since the supremacy of press releases relies on traffic in another website, social media, and news outlets, you can increase the reliability of your brand by creating and developing newsworthy information.
Use Natural Links
To master exquisite content marketing tactics, you must edge on your ability to add hyperlinks to specific keywords sparingly throughout the text. If you have to add hyperlinks, ensure that they redirect to relevant content on your website. Ideal integration of refutable anchor texts will attract more than just traffic to your website.
Format Headlines Expertly
Content marketing requires challenging yourself to adhere to simple but influential rules like character limitation, grammar rules, and hyperlinks utilization. SEO press releases necessitate that you pay close attention when selecting keywords for your desired headline. Keep in mind that your target audience is humans, not search engines.
Blogs
Create Keywords-Based Content
The best part about SEO blogs is that they are dynamic and versatile. You can choose to use the first person, second, or even third as long as you base your content in light of the most used keywords. Keywords research can help you understand the interests and dislikes of your target audience.
Make Easy-to-Read Blogs
Blogs should to be easy and fun to read. An excellent blog must be recommended by a reader as this will increase the level of traffic on your website. Use short sentences while paying attention to the rules of grammar and punctuation. You can also add bullets to make the work easier and employ a hierarchy for all titles.
Use Effective and Catchy Blog Titles
Your content’s title significantly determines the traffic on your website. A lazy and slouchy title is easy to pass by, unlike an eye-catching and mysterious title. Be creative enough to match the relevance of your content in the title.
Understand Your Content Results
Great SEO organizations know the value of gaining insight into the results of their respective content. For a company like 1 Source Media Group, the essence of tracking content results and customer data is the chance to analyze the metrics of user sessions, bounce rates, and time spent with each visit to the website.
