No matter what stage of your SEO strategy you’re in, whether you’re starting, improving, or just taking over, the basics are not that complicated. This is not intended to diminish the work of SEO companies. Those people are needed. As search engines like Google continue to update their algorithms, their expertise is incredibly valuable because SEO is a very analytical process.
Having a website optimised for organic search engine traffic doesn’t require a master’s degree in SEO. Build a strong SEO strategy with these seven simple steps:
1. Make Sure Your Keywords Are Relevant
As a beginning. The only way you can target your market effectively is to know what keywords they use to search for solutions to their problems that are solved by your company. Research is required for this. Consider your potential customers when developing your product or service.
2. Content Writing
Creating engaging content for your target market is key here, so use your marketing spidey sense. Providing insightful content that your buyers can use, and educating them so they can better perform what they do, is valuable content for your buyers. Make sure you use appropriate keywords naturally in the great content you are creating. Avoid stuffing your pages to boost your rankings. Your search rankings won’t be improved. You can be penalised by search engines by lowering your ranking or being removed from their index. Furthermore, your website visitors won’t be impressed by it.
3. Your URLs Should Contain Keywords
Keep your URLs in mind because they’re important for SEO. Your keyword research comes in handy here. You would use the URL products/solar financing if your solar financing product is discussed on that page. Concentrate on keywords that are most commonly searched and most common. You should choose the keyword with the highest search ranking if you must choose between “solar leasing” and “solar financing.”
The search ranking can be checked in a few simple ways (and for free). The AdWords Keyword Planner can be used for this purpose. Put your keywords in the search field to find out how popular they have historically been. In addition, you can take a look at Google Trends, which is a very interesting site to explore. See how keyword interest has changed over time when you compare different keywords.
4. Make Sure Your Page Titles Aren’t Overlooked
A great title is key to attracting visitors to your website. Be sure they grab your target market. If they don’t, people are not going to read all the great content below. It is useful for me to answer the question: What are the benefits for me? I can then focus on what my visitors will find most interesting.
5. Ensure That Every Page Is Optimised With Keywords
Go back and review everything you wrote after you have created high-quality content that your target market needs (and wants) and attention-grabbing headlines that grab their attention. Consider adding keywords to your review in a natural manner. Could you include a keyword in a sentence? Do several passes to add “automated” to “marketing campaigns” if “marketing automation” is a keyword in my sentence. Your first, or even second, attempt may be your best chance to catch an opportunity.
6. Optimise The User Experience
The importance of good user experience in strong SEO rankings extends beyond website content. “Google has evolved to place a much higher emphasis on sites that deliver quality user experiences across platforms and devices,” says Robert Berris in his blog Three UX Principles That Help Your Website Do Its Job Right. Your website needs to be easy to navigate and intuitive to use, and each link takes your visitors to the next bit of information they’re looking for. So, work with your web developers to ensure that your website is easy to navigate and intuitive to use.
7. Invest In Expertise
It’s mostly common sense when it comes to basic SEO. An SEO expert, however, can help you optimise your website to its full potential if you can afford it. You can audit your site and see how it performs against your most important keywords with the help of an SEO company. Your site will be taken to the next level by a list of prioritised action items.
Getting your website well-positioned for organic search engine traffic doesn’t require you to be an SEO wizard. Follow these seven simple tips and make smart decisions.