By Nigel Percy
SEO stands for Search Engine Optimization. To put it simply, a good SEO optimizes your visibility online. It means that more and more people will see your website, the more your online traffic increases, and the greater your chances to offer your service or product to a greater number of people.
There are just ten spots, on a Google search page. So, just think, if you type in a Google search, how often do you go to the first page, then the second, third, or twentieth page of the search results? The chances are that you rarely venture out since the first few options on the first Google page have all the information you wanted in your search query.
If any prospective customer types in a topic that is relevant to what your business could offer, don’t you wish to be on that first search results page next to your competitors? So, if you are not there in one of the top 10 search spots, any other business just got a new customer, or maybe you just lost one. This is actually the importance of a good SEO agency Melbourne is for your business. It gives you the power to be the answer to your potential customers’ questions.
In addition to traffic increase and visibility, a reputable and super-experienced SEO provider like 23 Digital contributes to your authoritative voice in your sphere. Then authority leads to brand trust that ultimately would lead to brand loyalty.
What SEO could do for your business
- Building trust with your clients
SEO and UX (user experience) work together with each other. Building trust organically is how SEO can help your business. UX is how your audience interacts with your website. If your clients have a positive experience with your business, you can get more clicks, increase traffic, and increasing your SEO ultimately. As that happens organically over a period of time, your rank on SERP (search engine results page) would get closer to those top ten spots.
- Visibility can attract more clients
To attract visibility is an organic way that means that your website is appearing for what your potential customers searched. The customers can find you on the basis of their needs. That is where keywords truly come into play. If customers see you as someone who could meet their requirements, you spur engagement. The latter cannot start unless they are really aware of you. Therefore, the importance of a reliable SEO agency in Melbourne like 23 Digital is that it allows potential leads to find you, meaning the actual process of engagement could begin.
SEO is a great pathway of visibility that, depending on your purpose, could impact the buying cycle. When you know what most people are looking for conducting with the help of SEO research is key.
If you are looking for the best SEO agency in Melbourne, choose 23 Digital today. Their SEO services in Sydney, Brisbane, and Melbourne include Audience Intelligence; Competitor Analysis; Tracking & Analytic Setup; Copywriting & Editorial, Content Audit; Technical Optimization; Link & Removal, and much more.
