By Nigel Percy
White label SEO services refer to those done on behalf of an SEO company for another business s customers. They utilize a resale model. Essentially, white label SEO companies sell their service to other SEO companies who resell their services at a higher cost.
In effect, the other SEO company is getting what would have normally been paid as an assignment fee, but for whom the expense has been shifted to the new owner. Typically, this means an arrangement in which the first company gets a large amount of work done at a lower price, and the second company can get a slice of the action while still maintaining a cut.
To succeed with white label services, you need a reliable and experienced provider. Look for a provider that has built a track record of successful ventures in the industry and one that has a long list of happy clients.
It is also important that you hire someone who can handle the SEO assignments for you. There are many aspects of SEO after all, and not just the writing part. Thus, you must find a provider who can take on additional tasks such as copyediting or link building for you.
While it’s true that white label SEO providers get large assignments from larger clients, this does not mean that they should ignore clients who haven’t proven themselves. Instead, they should take care to understand the needs of each client and customize an SEO package to best fit its requirements.
For instance, while some clients may want to focus on backlinks alone, others may be more interested in integrating PPC or blogging campaigns. Find an SEO agency that has a good understanding of your market and is willing to tailor an appropriate package to suit your needs.
While you are evaluating prospective white label SEO providers, you should also look into their reporting dashboards. A reporting dashboard is very important for SEO agencies because this is where you get to see your client’s performance in terms of traffic, ranking, clicks, and so on.
It will also let you see which keywords are bringing in the most traffic to your site. An effective SEO provider would be able to show you a comprehensive report of such details and even provide reports on how effective their strategies are when it comes to getting clients.
Lastly, you must find an SEO agency that has an office near your location. SEO is a very competitive field and it will take time before your site can start generating traffic. You need to be able to work closely with your service provider and have them ready to give you advice when necessary.
If the agency is located far from your location, it could easily take up to a year before your site can start generating profit. This is why finding an SEO provider that is close by is crucial. You’ll get your SEO needs addressed fast and avoid wasting resources.
These are just a few of the things you should look out for when looking for a white label partner that provides SEO services. It is important to choose an SEO company that has a proven track record and has many satisfied clients.
The more experience the agency has, the more confident you can feel that they will be able to help you achieve your business goals. Make sure also that their SEO services fit perfectly with what you need for your business.
